USER-GENERATED VALENTINE'S CAMPAIGN. Share expressions of your love on Facebook through photos and words. Winning entries featured on the Zales catalog cover / CD

CHANNEL MARKETING CAMPAIGN: Drive customers to the Dr Pepper website for a chance to win a custom eight-leg adventure in New York City / CD

WEDDING PARTY CAMPAIGN: Zales social stories capturing the excitement of getting ready before the wedding with gift-giving jewelry moments. See video page / CD

HOLIDAY CAMPAIGN: Share your love on Instagram, and win a piece of Zales jewelry / CD

#ipromise CAMPAIGN: Promoting Cherished Promise friendship rings on social-web / CD

MOM'S DAY CAMPAIGN: Enter your handmade cards/gifts on Facebook for a chance to win / CD