DATE NIGHT CAMPAIGN: A multichannel campaign of jewelry gift giving stories that feature a curated collection of fine jewelry. See video page / CD

Date night brochure design.

USER-GENERATED VALENTINE'S CAMPAIGN. Share expressions of your love on Facebook through photos and words. Winning entries featured on the Zales catalog cover / CD

HOLIDAY CAMPAIGN: Share your love on Instagram, and win a piece of Zales jewelry / CD

#ipromise CAMPAIGN: Promoting Cherished Promise friendship rings on social / CD